About

The Brightside

Bio
Bogs
A personality so bright, it practically glows. Erica Bogdan decided to go public with her introspection journey in 2019, and hasn't looked back, not even for a second.
Story
breakdown
Fresh out of school in 2016, Erica was on a steady path to "success" with a shiny new job in advertising as she set out for a life in New York City.

On the social-media surface, Erica had it all, but there was something seriously lacking in her headspace, which became clear to her after starting at Google in 2018 and crashing, hard.

This prompted Erica to explore things that would help get her back to her - therapy, yoga, alternative forms of healing - and documenting it, sharing it out bi-weekly alongside pop culture obsessions, product recommendations, and more.
Goes on
breakthrough
Big thoughts with Bogs.

Through sessions of therapy and deep dives of reflection, Erica discovered one consistent theme: that there would always be another obstacle.  No matter how great life is going, happiness, sadness and every emotion in between is only temporary. 

These uncomfortable feelings are big and scary, and we normally suffer through them alone—until Erica decided to make her journaling public in 2019.

Fall in love with the sunny optimism of the Brightside. This candid newsletter is real, raw and beyond relatable. Every other week, get vulnerable with Erica as she charts through life’s not-so-pretty moments and answers the questions we’ve all been too scared to ask out loud. 

Today
Mission
Encourage others to embrace #brightsiding as a way of life - one that's accessible no matter where you are in your journey.

What the people say

Craig Guardian
Founder of Expert Fight
The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.
Craig Guardian
Founder of Expert Fight
The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.
Craig Guardian
Founder of Expert Fight
The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.
Craig Guardian
Founder of Expert Fight
We are very happy with the brand assets that Template developed for us – they were able to take complex messages and concepts and simplify them in a clear and visually appealing way.
Craig Guardian
Founder of Expert Fight
We are very happy with the brand assets that Template developed for us – they were able to take complex messages and concepts and simplify them in a clear and visually appealing way.
Craig Guardian
Founder of Expert Fight
We are very happy with the brand assets that Template developed for us – they were able to take complex messages and concepts and simplify them in a clear and visually appealing way.
Craig Guardian
Founder of Expert Fight
The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.
Craig Guardian
Founder of Expert Fight
The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.
Craig Guardian
Founder of Expert Fight
The workshop was hugely beneficial in defining our brand and business goals. The high quality designs that followed demonstrated our position as a credible leader in the industry. We’re incredibly happy with the results.
Craig Guardian
Founder of Expert Fight
We are very happy with the brand assets that Template developed for us – they were able to take complex messages and concepts and simplify them in a clear and visually appealing way.
Craig Guardian
Founder of Expert Fight
We are very happy with the brand assets that Template developed for us – they were able to take complex messages and concepts and simplify them in a clear and visually appealing way.
Craig Guardian
Founder of Expert Fight
We are very happy with the brand assets that Template developed for us – they were able to take complex messages and concepts and simplify them in a clear and visually appealing way.
Run like a bravey, sleep like a baby, dream like crazy, replace CAN'T with MAYBE.
- Alexi Pappas